Fireside Mallow was born from a backyard campfire and sleepover when our daughter, Grace, had a light bulb moment and rushed into the house and yelled, “We should open a gourmet s’mores store!” We didn’t act immediately but the idea stayed in our minds, prompting conversations about how the store would have to revolve around an exceptional marshmallow. Our search came up empty in looking for a source for better than average mallow. We began to research and experiment with recipes until they came up with the perfect hand-crafted mallow. Our experiments lead to testing, and family and friends became our “focus group”.
The reactions were encouraging and that encouragement lead to the development of an idea of how to sell our new product. We decided that we would build a catering business around our mallows. A S’mores bar that would allow people to make a gourmet S’more using our mallows and different chocolates and sauces. Our first event was a hit! We were beginning to think we had something and as word got out, we found that we were getting calls from all over the area. Several times at each event customers would tell us that we needed to sell the mallows in stores.